Network Insights is a ShowHeroes platform that unifies data from internal silos and external sources, giving Supply and Demand teams powerful tools to work faster and more efficiently
Years:
2021 – 2025
My Role:
Product Designer
Team:
Scope:
AdTech
B2B
Analytics Dashboard
Contextual Targeting
Automation
Big Data
Web App
Results
924
custom segment created
How it started
Before Network Insights, ShowHeroes data was scattered across MAX, SemanticHero, Odoo, SSP, and even Excel sheets. Supply and Demand teams spent too much time on manual work: reconciling KPIs, preparing client reports, and building custom segments by hand. Targeting and brand safety settings were complex and often lacked transparency.
What’s the pain?
Fragmented data — no single source of truth.
Cumbersome processes — reports, segments, and site lists were created manually.
Lack of transparency for clients — difficult to prove where ads were actually running.
Financial errors — agency rebates and publisher payouts were often miscalculated.
Time-consuming — semantic analysis and reporting could take hours.
What’s the goal?
Build a unified platform that consolidates data from multiple systems and enables Supply, Demand, and Finance teams to work faster, more transparently, and more effectively.
What’s the task?
Consolidate data from MAX, SemanticHero, Odoo, and SSP.
Automate segment creation, reporting, and site lists.
Provide transparency into business KPIs (revenue, margin, profit).
Deliver clients a reliable proof of brand safety and contextual relevance.
Create a scalable architecture for global teams.
What was did
We developed the modular platform Network Insights with six key tools:
Custom Segment Builder → fast contextual targeting and brand safety.
Business Insights → dashboards for revenue, margin, and gross profit.
Semantic Insights → semantic campaign and inventory analysis.
User Management → role-based access control (Viewer / Creator / Owner / Admin).
OLV Site List → automated site list generation.
CTV Channel List → automated channel lists for CTV inventory.
Additionally:
Enabled internal and external reporting exports for teams and clients.
Added filtering, visualizations, and a mobile KPI version.
Implemented role and permission management.
How was success measured?
Growth in new users (205 → 308).
Increase in average engagement time (from ~17 to ~22 minutes).
Custom Segment Builder became the most frequently used tool, showing the strongest adoption.
How was it launched
The rollout was phased:
launched Custom Segment Builder,
added Business Insights and Semantic Insights,
introduced User Management for role transparency,
released OLV Site List for site list automation,
expanded automation with the CTV Channel List.
Each release was supported by onboarding materials, training sessions, and feedback loops with teams.
Results
One single source of truth for Supply and Demand.
Segment creation and reporting now take minutes instead of hours.
Site and channel lists are generated automatically.
Financial analytics became transparent (revenue, margin, profit).
Semantic campaign analysis is now available in real-time.
Engagement improved: more new users and longer average session time.
What I learned
A modular architecture enables gradual scaling without overwhelming teams.
Balancing the needs of Supply, Demand, and Finance is critical to success.
Good design can transform complex internal processes into simple, usable tools.
Engagement and scale metrics prove that the platform became valuable and strategic.
The main takeaway: a product succeeds when it simultaneously accelerates workflows, makes data transparent, and strengthens client trust.
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