Results
+147%
revenue boost
-95%
~€500K savings
costs
How it started
Create was designed as a no-code platform for building and managing interactive ads. But the early versions were too technical: the interface was confusing, only one template was available, and users often didn’t understand how to launch campaigns. As a result, teams relied on external tools, developers were overloaded, processes slowed down, and reports were prepared manually.
What’s the pain?
Complex and unintuitive interface.
Only one template, no flexibility.
No roles or permissions — messy teamwork, overloaded developers.
No built-in analytics — advertisers couldn’t clearly measure performance.
What’s the goal?
Make the platform user-friendly for non-technical users.
Simplify collaboration with clear roles and permissions.
Integrate analytics for transparent and fast reporting.
Reduce costs and speed up workflows.
What’s the task?
Redesign Create into a modern, scalable platform by:
simplifying the interface,
supporting multiple ad formats,
introducing roles and permissions,
building integrated analytics.
What was did
Conducted user interviews to collect pain points.
Built and tested prototypes to validate solutions.
Redesigned the interface with customizable templates and light/dark themes.
Implemented team settings & roles and a folder system for better navigation.
Expanded the library from 1 to 14 ad formats (Carousel, Expander, Story, etc.).
Developed analytics dashboards with event tracking and fast export to PDF/Excel.
How was success measured?
Increased user satisfaction (surveys & feedback).
Reporting time reduced by 60%.
Analytics costs reduced by 95% (~€500K annually).
Campaign conversion rates improved by 30%.
Onboarding became 40% faster.
Team project efficiency increased by 35%.
How was it launched
The rollout was staged with clear training sessions, onboarding materials, and support. Teams adapted quickly, and post-launch surveys showed higher satisfaction and smoother collaboration.
What I learned
This project showed me that product growth is not just about redesign, but about continuous evolution: listening to users, building clear team processes, and providing simple yet powerful tools for data-driven decisions. As a result, Create transformed from a complex and frustrating tool into a modern platform valued by both advertisers and publishers.
