Create brings advertisers and publishers together in one easy-to-use platform for interactive ads. From templates to team roles to built-in analytics, it makes launching and tracking campaigns simple, flexible and scalable
Years:
2020 – 2025
My Role:
UX/UI Designer, Product Designer
Team:
Scope:
AdTech
B2B
SaaS Platform
Analytics Dashboard
Interactive Ads
Collaboration Tools
Web App
Results
+147%
revenue boost
-95%
~€500K savings
costs
How it started
Create was designed as a no-code platform for building and managing interactive ads. But the early versions were too technical: the interface was confusing, only one template was available, and users often didn’t understand how to launch campaigns. As a result, teams relied on external tools, developers were overloaded, processes slowed down, and reports were prepared manually
Legacy Create interface before redesign — editing screen and creatives list
What’s the pain?
Complex and unintuitive interface.
Only one template, no flexibility.
No roles or permissions — messy teamwork, overloaded developers.
No built-in analytics — advertisers couldn’t clearly measure performance.
Conducting user interviews and interface research
What’s the goal?
Make the platform user-friendly for non-technical users.
Simplify collaboration with clear roles and permissions.
Integrate analytics for transparent and fast reporting.
Reduce costs and speed up workflows.
New Create interface after redesign — homepage with creatives list
14 new templates added and organized into subgroups for easier navigation
What’s the task?
Redesign Create into a modern, scalable platform by:
simplifying the interface,
supporting multiple ad formats,
introducing roles and permissions,
building integrated analytics.
Creative editor shown in dark theme
What was did
Conducted user interviews to collect pain points.
Built and tested prototypes to validate solutions.
Redesigned the interface with customizable templates and light/dark themes.
Implemented team settings & roles and a folder system for better navigation.
Expanded the library from 3 to 14 ad formats (Carousel, Expander, Story, etc.).
Developed analytics dashboards with event tracking and fast export to PDF/Excel.
Format Statistics with related creatives window showing CTR, attention time, completion rate and impressions
Format Statistics with market overview of formats and performance results
How was success measured?
Increased user satisfaction (surveys & feedback).
Reporting time reduced by 60%.
Analytics costs reduced by 95% (~€500K annually).
Campaign conversion rates improved by 30%.
Onboarding became 40% faster.
Team project efficiency increased by 35%.
CTV template with location management and QR code generation
Analytics dashboard with time spent metrics and user engagement data
How was it launched
The rollout was staged with clear training sessions, onboarding materials, and support. Teams adapted quickly, and post-launch surveys showed higher satisfaction and smoother collaboration.
Team & Members with team management and member role settings
What I learned
This project showed me that product growth is not just about redesign, but about continuous evolution: listening to users, building clear team processes, and providing simple yet powerful tools for data-driven decisions. As a result, Create transformed from a complex and frustrating tool into a modern platform valued by both advertisers and publishers.
Brand Lift Study creation with poll setup and answer options
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