Transforming a complex ad platform into a simple no-code tool
about the project
Create is the ad campaign platform that brings advertisers and publishers together to build interactive ads without code. It takes the messy parts (templates, collaboration, analytics, reporting) and puts them in one place, so non-technical teams can launch campaigns without depending on developers for every step.
Creative editor shown in dark theme
my role
I led the UX/UI redesign from the ground up. This included user research, core navigation, permissions, and the analytics dashboard. I also onboarded and mentored another designer on the project, while working closely with product and engineering to keep everything aligned.
Before
Legacy Create interface before redesign — editing screen and creatives list
After
New Create interface after redesign — homepage with creatives list
problems to solve
The UI was too technical, which meant non-technical users were constantly getting stuck.
Limited templates forced teams to pay for external tools just to get their work done.
There was no roles or permissions system -> teamwork was messy and developers wasted time on routine tasks.
Analytics lived outside the product, making reporting a slow, manual, and expensive process.
Conducting user interviews and interface research
my goals
Make the platform actually usable for non-technical people.
Enable smooth teamwork through clear roles and permissions.
Build integrated analytics for faster, transparent reporting.
Cut unnecessary costs and speed up the whole workflow.
14 new templates added and organized into subgroups for easier navigation
Brand Lift Study creation with poll setup and answer options
key decisions
Created a scalable template library from 3 to 14 formats and organized them into subgroups so they’re easy to find and reuse.
Simplified the creation flow so users can go from "idea" to "launch" without getting lost in technical complexity.
Built a foundation for teamwork with roles, permissions, and a folder system so teams can manage their own projects without needing a developer for every small change.
Integrated analytics directly into the UI with event tracking and fast exports, making performance transparent and reducing reporting time by 60%.
Supported complex ad formats for CTV and Brand Lift studies, allowing users to handle advanced campaigns inside the same platform.
Format Statistics with related creatives window showing CTR, attention time, completion rate and impressions
Format Statistics with market overview of formats and performance results
CTV template with location management and QR code generation
the results
Revenue growth: Grew revenue from €1.3M to €3.3M (+147% YoY) while supporting a massive growth in impressions.
Cost savings: Cut analytics costs by 95%, saving roughly €500K every year.
Efficiency: Cut reporting from 5h to 2h (60% faster) and onboarding from 5d to 3d (40% less time).
Team impact: Increased project efficiency by 35% through better collaboration and clearer roles.
Analytics dashboard with time spent metrics and user engagement data
Team & Members with team management and member role settings
Team
+4
